Case Study

Hub Culture foster transparent data solutions that support carbon projects via the Ven Financial System. Hub Culture has a 22 year track record of innovation, working with Fortune 500 companies and global leaders to provide a complete end to end solution that is easy to use, built in community.

Mission

Create shareable accountability and traceability for carbon, enabling customers to support verified carbon projects and support global nature preservation. To achieve this, Hub Culture uses the Hedera distributed ledger technology ecosystem to develop ESG Budgeting accounting tools, allowing for better tracking and tracing of carbon emissions. Combined with Ven digital currency services, the world's oldest digital currency that is partially backed by carbon, this provides innovative ways to drive financing for carbon related projects worldwide.

Carbon Project Integrity

The Guardian Ecosystem enables ALLCOT to create a standardized project development framework that fosters trust, transparency and compatibility across all project stakeholders. This ensures the creation of high-integrity projects while maximizing benefits for local communities.
The Guardian Ecosystem facilitates the fulfillment of methodology standards, validation body requirements, project developer needs, and community expectations, thereby enhancing the overall efficiency and transparency of the project

Value chain transparency

ALLCOT stakeholders benefit from access to accurate and comprehensive information on Hedera Guardian’s public ledger, leveraging a common set of rules and standards, fostering trust and accountability. 

Full financial accountability

Transparently demonstrating how project resources are allocated on the public ledger enables ALLCOT’s stakeholders to comprehend the full scope of a project's efforts, flow of funds, and impact.

Equitable revenue distribution

By recording the transaction cost at every stage of a project's progress, resulting carbon credits can be priced to maximize revenue distribution back to the local community.

Accurate and efficient verification

By utilizing Hedera Guardian’s digital ledger, ALLCOT is able to minimize accounting errors, make auditing more open and efficient, and enable a more equitable emergence of verification and validation partners.

Comprehensive monitoring and reporting

The Hedera Guardian Ecosystem establishes a secure chain of data custody, particularly in the case of drone-captured information for origination purposes. This enables ALLCOT to ensure that all project data remains intact, trustworthy and accurately tethered to each project attribute.

Automated reporting compliance

By ensuring that data provided aligns with the necessary frameworks, the Guardian helps meet specific industry needs and standards, while ensuring compliance with multiple reporting requirements.

Future-proof growth

ALLCOT is focused on creating products that surpass the limitations of conventional methods, shifting towards more advanced and efficient approaches to future sustainability markets. 

Single source of truth for interoperability

The Guardian serves as a single source of truth, ensuring that policies and rules are standardized and compatible with other sustainability market actors. This enables ALLCOT to align financing through carbon forwards and the structuring of green bonds seamlessly across various entities within the ecosystem

Common language for communicating benefits

The adoption of a common taxonomy within Guardian enables ALLCOT to establish a standardized language for discussing and addressing various sustainability issues. This fosters better communication and alignment for more effective and cohesive climate action.

Forge new growth pathways

By leveraging the flexibility and adaptability of Guardian, ALLCOT has the ability to provide various pathways for different stakeholders as the sustainability market evolves.

Ecosystem impact

The Hedera Guardian Ecosystem operates as a common good, providing services to the entire ecosystem without an extractive fee-based model. 

ALLCOT leverages the Hedera Guardian Ecosystem to build on and integrate various services and initiatives already established by other community members. This creates an aligned, streamlined ecosystem of sustainability market actors that avoids duplication to serve the needs of communities, investors, and project developers.

Case study: Hub Culture Propel ESG Budgeting and Offsets


Hub Culture provides free and usable ESG budgeting and carbon offsetting tools to its citizens. This empowers organisations of all sizes to verifiably trace emissions related to their activities and support impactful climate projects all within the Hub Culture platform.



Leveraging the Hedera ecosystem of partners, including Tolam, Hedera Hashgraph and the Guardian Service, true 360-degree Scope 1-2-3 carbon accounting can be achieved. Propel ESG  enables detailed carbon budgeting and the ability to offset emissions with verified projects connected to the Ven Financial System. This comprehensive approach brings new data resources to open source repositories, while employing new use cases for Ven related digital assets.

Working with CorpStage and Envision Blockchain, the first step was to digitize data resources to create a usable framework for the Propel ESG system. Corpstage contributed its data sets to enable the framework to be developed and linked as input training sets for  Zeke, Hub Culture’s A.I, Envision Blockchain also provided expertise on the technical integration between the Hub Culture system and the Managed Guardian Service.

The system was first used to track and offset some carbon emissions at the Hub Culture Future Mobility Hub, which opened in November 2023 for COP28, the UN Climate Change Conference. The Hub saw over 3,500 visitors during the period, and hosted dozens of individual events. 

The system was also used in January 2024 to track and offset emissions related to the Hub Culture Davos Leadership Campus, which appears annually during the World Economic Forum Annual Meeting in Davos, and covered seven individual locations. 

Hedera helped to acquire the data around carbon emissions categories and to enable Hub Culture to bring emissions data from its community to the Guardian service. Guardian makes it possible to post wide ranging emissions data to a public ledger which underpins the public reporting component of the initiative and provides a recursion loop for training our AI. 

Hubculture is proud to work with Guardian's ecosystem of partners: